Kristina Radosavljevic

About Kristina Radosavljevic

Kristina has over 13 years of marketing experience and 5+ years of experience in content strategy. She crafts well-researched, high-impact content across Tech, e-commerce, and SaaS. She balances storytelling and data-driven insight in each project. "Think outside of the box, and make complex concepts easy to understand" is her life and writing motto! Feel free to drop her a line on LinkedIn.




"Is brand reputation management something I need to think about right now? " You might assume that reputation is something you should consider later, when your brand gets stronger, but the thing is that you must start with building your brand reputation right from the start. Otherwise, you won't be able to grow at all.



Social media community management really looks different nowadays, doesn't it? If you think it's replying to DMs, you'll have to change your strategy. That’s just one tiny part of it.



Have you ever wondered whether your social listening investment was worth it? Are likes, shares, and comments all you can expect? Of course not, but how do you measure social listening ROI? What KPIs and insights from socials should you ask of your social media marketing manager to see the impact?



If you're in marketing and PR, you know how important social listening reports are. It's not just about raw data (counting likes, shares, comments) but what this data is telling you. Whether your marketing campaign is hitting the target, proving ROI, and making data-driven decisions.




If we know that there are 1.2 billion LinkedIn users, you may want to tune in and listen to what they have to say about your brand. But how does social listening on LinkedIn function? Is it even possible, or is it just a myth?



Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.



Though both terms might sound the same to social media beginners, impressions and reach are indeed quite different. If you compare reach vs impressions, you'll see that reach represents the number of people who saw your post, and impressions represent the number of times the post was displayed.