What do you do every time you want to find more information about a brand? You type the brand name into Google search, and ta-da! Their website pops up at the top of the result page — in most cases. That means you have used one of their branded keywords to get the results you want.

Since its launch almost 8 years ago, TikTok has taken the world by storm. Now, it’s ranking in the 6th position among the most popular social media giants with 1.2 billion active users per month. And we talk about heavy use. According to Statista, TikTok users watch videos for 23.3 hours per month, almost double the time Instagram users spend on the corresponding app.

Well, you might have never thought about this before but your brand name can be an actual differentiator to distinguish your products and services from the competition. Your brand is a valuable asset to your company. It plays a key role in customers’ purchase decisions, customer loyalty, and even your pricing, among many others. 

Are you feeling swamped by the sea of articles you can find out there about various SaaS marketing strategies that promise to work miracles for your sales funnel? You know the usual “limit user’s choices”, “have an effortless signup process”, “extend your free trials”, and so on. We know there’s an overwhelming amount of repetitive information about how to create your SaaS strategy.

Ho - ho - ho! Holiday marketing can’t be merry and bright unless you start planning the strategy you’ll follow early on. Holiday seasons, especially the end-of-year celebrations, offer your brand the perfect opportunities to connect with your audience emotionally and promote your products and services at a time when most people are searching for the ideal gift for their loved ones. 

Are you looking for ways to boost your sales without spending your budget on doubtful investments, like expanding your target market? Well, account-based marketing is the solution to your problem.