Maira Volitaki

About Maira Volitaki

Maira is a Content Manager at Mentionlytics, with 6 years of experience in writing about marketing, social media monitoring, and PR topics. She specializes in content marketing for B2B SaaS brands but is a writer at heart. When off-duty, she reads the latest mystery bestseller. Feel free to drop her a line on LinkedIn.


What’s a social marketer or communications pro without knowing their audience, right? Only if you’re well aware of your existing and target audience, you can plan and implement the most engaging campaigns for them. That’s why audience demographics are so essential for your social media content planning and, of course, for your ad targeting.



Here’s some news for you: Tracking news doesn’t have to be a massive undertaking. Undoubtedly, news monitoring is crucial, especially for PR professionals like you. The thing is that there’s a great number of media monitoring tools out there that can help you with that.



Are you tired of diving into different reports for your daily social media monitoring? The truth is that reports, even the simple ones, can be overwhelming and time-consuming. But they're necessary. Or aren’t they..?





Are you struggling to explain confusing KPIs to demonstrate all the work you’ve been doing on social media every week? Sounds like you need a social media dashboard. A social media marketing dashboard helps you present the results of your efforts and make it comprehensive to other teams in your company, from the executives to the sales folks down the hall. 



Well, no matter the size of your business, it must be on social. Even if you run a small, local shop, or just established your tiny B2B startup, social media are mandatory for you to bloom in sales and brand awareness.



Can you remember the world before social media? We barely! Social media has been dominating every aspect of our lives for at least a decade now. From flirting to shopping, social media facilitates the way to do it through your smartphone, which makes us always online, available, and searching to find something new there.



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