Maira Volitaki

About Maira Volitaki

Maira is a Content Manager at Mentionlytics, with 6 years of experience in writing about marketing, social media monitoring, and PR topics. She specializes in content marketing for B2B SaaS brands but is a writer at heart. When off-duty, she reads the latest mystery bestseller. Feel free to drop her a line on LinkedIn.


Truth is, there’s no better way to increase the traffic on your online shop unless you implement some sort of ecommerce marketing strategy. You can’t just optimize your website but completely ignore your social media presence and expect your sales to be doubled. These two go hand in hand.





Although it’s not the coolest social media today, Facebook is still the leading social platform with three billion monthly active users, as of January 2023. Impressive, isn’t it? Facebook collects an extreme amount of data from its users, such as demographics and preferences.



Since 2003, Google Alerts has been helping millions of marketers and PR pros keep track of their online presence. Google Alerts was a big thing back in the day, but with years their shine faded out and the era of Google Alerts alternatives began.




Sometimes, you hear people talking about you over the sink in the office kitchen. And sometimes you can never imagine what people say when you’re not present. Well, that’s pretty much the same with brand social mentions.



Well, diving headfirst into an overwhelming torrent of social listening results may feel like trying to find a needle in a haystack. Especially, in case you aren’t familiar with social listening platforms. That’s why, to make sure you get precisely what you want, we've got a neat array of filters inside the Mentionlytics platform to make your life much easier.



Put your marketing hat down for a sec. Don’t you like it better — or to be precise — don’t you trust more the opinion of people sharing their positive experience with a product on TikTok than the product’s paid ads? The ads may also say the truth but the unbiased TikTok user strikes a different chord. 



Navigating the vast seas of Instagram content can be challenging. Especially, if you’re trying to find content that combines multiple hashtags to narrow down your results, to those you’re actually interested in.