30
May 2024
The ultimate goal of public relations is to maintain a positive brand reputation. Every initiative and action works towards this objective. But that’s what makes PR measurement so challenging.
24
May 2024
Customers express their true feelings toward your brand on social media. And you should listen. That’s why we enriched our sentiment analysis algorithms with AI to give you the emotional context of your mentions!
21
May 2024
No doubt, Microsoft Power BI is an excellent, multipurpose business intelligence tool for making data-driven decisions. But did you know that it’s a smart solution for creating customized social media dashboards as well?
30
Apr 2024
There are a hundred great market research tools for startups to use for gathering business intelligence. But the thing is, most of them require a lot of your marketing budget. As a startupper, you can’t invest in expensive tools. Otherwise, you’ll wipe out your budget even before putting your strategy into action.
16
Apr 2024
No matter how many new social media pop up, Facebook is still the winner, with more than 3 billion monthly active users creating content and interacting with each other. All this buzz means opportunities for your brand to exploit with the right Facebook marketing tools at hand.
02
Apr 2024
Today, social media PR strategies can’t be missing from any brand’s campaign planning. Social media and public relations are interconnected. The proof: Every PR campaign now has its dedicated hashtag. Brands used to rely on traditional media to reach people but social media made this simple.
12
Mar 2024
Instagram is an overcrowded digital channel where your competitors are always trying to outperform you. So, there’s no better way to understand how your brand stacks up against them unless you examine their performance. A competitor analysis on Instagram compares your brand to your key competitors to identify where you succeed and where there's room for improvement.
05
Mar 2024
Instagram analytics provides data and information about how well your Instagram posts and profile are doing. This data reveals whether your posts are resonating with your audience, who that audience actually is, and more.
01
Mar 2024
Determined to bridge the gap between academic training and the marketing industry’s requirements, AUTh cultivates students’ practical skills into the latest digital tools.
01
Mar 2024
In the complex world of political campaigning, understanding the public's true opinions and needs is not just a strategy but a necessity to manage a politician’s reputation and craft resonating political messages. Media monitoring becomes a crucial tactic in this context, offering you a lens through which you can observe, analyze, and act upon the myriad voices that shape politics.