Artificial Intelligence (AI) has transformed the technological landscape in more than one ways. For example, it has helped in the development of self-driving vehicles, image recognition software and also digital assistants. Basically, what was once viewed as fictional thinking is becoming a reality courtesy of AI.



Marketers have a range of tools at their disposal for understanding customers and prospects on social media. With time, these tools are continuously improving to allow for better monitoring and analysis.



What metrics should be evaluated when it comes to social media performance? What should businesses do in order to be prepared to apply AI and ML technologies to gain a competitive advantage in their marketing strategy? Jim Sterne explains.



Big data analytics involves examining large amounts of data. This is done so as to uncover the hidden patterns, correlations and also to give insights so as to make proper business decisions.