How Artificial Intelligence can help Digital Marketers to Effectively Discover Social Media Influencers
Artificial Intelligence (AI) is the current buzzword and brands are adopting the technology with an aim of changing critical operations. There are several critical functions that can benefit from Artificial Intelligence, and one of them is influencer marketing.
Artificial Intelligence (AI) has transformed the technological landscape in more than one ways. For example, it has helped in the development of self-driving vehicles, image recognition software and also digital assistants. Basically, what was once viewed as fictional thinking is
Marketers have a range of tools at their disposal for understanding customers and prospects on social media. With time, these tools are continuously improving to allow for better monitoring and analysis.
What metrics should be evaluated when it comes to social media performance? What should businesses do in order to be prepared to apply AI and ML technologies to gain a competitive advantage in their marketing strategy? Jim Sterne explains.