Email marketing remains one of the most effective digital channels in 2026. This has nothing to do with it being an up-and-coming channel — some marketers believe it should’ve “died” long ago. It’s because it delivers results.

Let's start with a short reminder that earned media is the attention you get from various sources for free. You don't pay for it (that's paid media), you don't publish it (that's your own media). It's pure, spontaneous (or not so) love you get from your audience.

Take a walk through the basics of hotel online reputation management, the best tools to use, and simple yet powerful tips to keep your digital image as fresh as your lobby orchids.

Measuring PR results has been a hot topic since... well, the beginning of time. We’re talking about when television first entered the living rooms in the 1930s (yes, that old-school). To prove their worth in dollar terms, the PR industry came up with a shiny new metric: Advertising Value Equivalency.

Impressions? Cute. Sentiment? Important. But at the end of the day, clients want to know: what’s all this coverage worth? And that's how things came to Earned Media Value (EMV), the most misunderstood, debated, and overused metric in PR.

Your brand used to sparkle, but now... It's giving... static. You've tried new campaigns, fresh content, and even changed your logo's shade of blue (twice). That's your sign not to panic, but to pause and run a brand audit.