Let's start with a short reminder that earned media is the attention you get from various sources for free. You don't pay for it (that's paid media), you don't publish it (that's your own media). It's pure, spontaneous (or not so) love you get from your audience.
Take a walk through the basics of hotel online reputation management, the best tools to use, and simple yet powerful tips to keep your digital image as fresh as your lobby orchids.
Measuring PR results has been a hot topic since... well, the beginning of time. We’re talking about when television first entered the living rooms in the 1930s (yes, that old-school). To prove their worth in dollar terms, the PR industry came up with a shiny new metric: Advertising Value Equivalency.
Review management is one of the most sensitive parts of gatekeeping your business reputation. And reviews existed long before 2010, when the internet made every dissatisfaction public and available. Only then was it called word of mouth.
Impressions? Cute. Sentiment? Important. But at the end of the day, clients want to know: what’s all this coverage worth? And that's how things came to Earned Media Value (EMV), the most misunderstood, debated, and overused metric in PR.
Have you checked your brand reputation? The truth is, you can't spot the cracks just by scrolling through a few review sites or typing your name into a search engine. There are too many platforms, pages, and whispers on the internet. That's where reputation management software steps in.
Your brand used to sparkle, but now... It's giving... static. You've tried new campaigns, fresh content, and even changed your logo's shade of blue (twice). That's your sign not to panic, but to pause and run a brand audit.
Have you ever stopped to think about how much reputation management has changed over the past couple of decades? It’s not just about managing the reputation you gain through your customer's experience anymore. We now talk about a full package: online reputation management.
Let’s get this straight. No matter what the purpose of a public relations campaign is or the brand behind it, awesome PR initiatives have 3 essential ingredients: a great — or even controversial — idea, eye-catching creative, and good timing.
PR crisis management has leveled up. Back in the day, it was a bit more predictable — the worst-case scenario was a heated call-in during a radio show or a reporter knocking on your door. Brands had time, control, and often, the final word.
