All brands want to show up in AI search engines, but it's a long way to find generative engine optimization (GEO) best practices that make sense. And with all the insights flooding SEO newsletters and social media, it might be challenging to cut through the noise and find out what truly works and what doesn't.
It seems 2026 is bringing some slight changes to influencer marketing trends, and if you're relying heavily on influencers, you might want to double-check your strategy and make some tweaks.
Digital marketing trends are getting harder to predict by the minute. Everything is moving so fast. One moment, you think AI is taking over, the next moment, Firefox rolls out "oh, do shut up, AI" button. If anything, 2026 will be full of contradictions, but don't let that fool you. The key will be in balance.
Have you noticed how Reddit monitoring has become the hot topic in marketing circles since LLMs entered the market? No surprise there: AI search engines just love this infinite pool of human-made content, honest reviews, recommendations, and casual chats.
Anyone who has worked on online reputation management for politicians knows it is unique. It's a bit different from all the other ORM processes you've ever handled: more intense, more time-sensitive, and more prone to erupting at 2 a.m. because someone misused an emoji.
Pinterest is the kingdom of visual content. The place where people go when they’re ready to dream, plan, and (quietly) shop. It’s where every visually driven business feels at home.
Ah, negative comments... the uninvited guests at every brand’s social media party. You can’t avoid them, but you can stop them from spreading (and trust me, they do spread). One bad comment today, ten more by breakfast tomorrow.
Brand mentions are becoming the new currency of reputation and your ticket to LLM visibility. You want to track them and analyze them but with dozens of brand monitoring tools out there, the question "which one to take" is probably haunting you every time you think of it.
When the whole world is busy debating AI, I decided it’s time to shift the spotlight onto another kind of intelligence: marketing intelligence.
Welcome to the era where customer feedback will determine whether Google’s AI buddy will recommend you or ghost you. Will your sales bloom, or will Mitch’s random two-star review on a platform you didn’t even know existed ruin your quarter?
