Have you noticed how Reddit monitoring has become the hot topic in marketing circles since LLMs entered the market? No surprise there: AI search engines just love this infinite pool of human-made content, honest reviews, recommendations, and casual chats.



Anyone who has worked on online reputation management for politicians knows it is unique. It's a bit different from all the other ORM processes you've ever handled: more intense, more time-sensitive, and more prone to erupting at 2 a.m. because someone misused an emoji.




Ah, negative comments... the uninvited guests at every brand’s social media party. You can’t avoid them, but you can stop them from spreading (and trust me, they do spread). One bad comment today, ten more by breakfast tomorrow.



Brand mentions are becoming the new currency of reputation and your ticket to LLM visibility. You want to track them and analyze them but with dozens of brand monitoring tools out there, the question "which one to take" is probably haunting you every time you think of it.




Welcome to the era where customer feedback will determine whether Google’s AI buddy will recommend you or ghost you. Will your sales bloom, or will Mitch’s random two-star review on a platform you didn’t even know existed ruin your quarter?





What we once called SEO reputation is now AI reputation, and it’s a trickier beast. Because today, it’s not just Google’s Top 10 search results you need to worry about. You’re also up against AI Overviews, featured snippets, “People also ask”, ChatGPT, Claude, Gemini, Perplexity… and that list isn’t getting any shorter.