A detailed guide on how to use Mentionlytics for monitoring Reddit news

A Detailed Guide on Reddit Monitoring Using Mentionlytics

Are you looking for an effective tool to monitor Reddit news? Mentionlytics will give you the best results!

Reddit monitoring refers to the systematic tracking and analysis of discussions, trends, and sentiment on the Reddit platform, using a social media monitoring tool. This process helps to gain insights from the vast array of topics and monitor news on various subreddits.

Ever wondered where all those viral memes and cutting-edge news stories originate before they hit your Facebook or Twitter feed? The answer, more often than not, is Reddit! This American social news website has over 57 million active daily users. From food lovers to tech enthusiasts, people flock to Reddit’s diverse community, or “subreddits,” each tailored to a unique interest.

Like any other social media, Reddit and especially reddit news are like goldmine for businesses to find opportunities and business leads. Through Reddit monitoring, a business can achieve all of this, protect its reputation, attend to customer concerns, or even simply identify new opportunities.

In this blog post, we’re going to go through a step by step guide on how you can perform Reddit monitoring and be the first one to hear about important stuff that is going on on the platform.

So, let’s jump in!

{Updated on 17/07/2023}

Why Monitoring Reddit Conversations is Important?

Monitoring Reddit can be important for businesses and brands for several reasons such as:

1. Market Research: Reddit is a gold mine for marketers as it is a hub for various discussions and opinions. It can provide insights into consumer behaviors, preferences, complaints, and suggestions. You can monitor subreddits related to their industry or specific products to gain a better understanding of the market.

2. Public Sentiment Analysis: Reddit discussions can reflect public sentiment about various topics, events, people, or brands. Analyzing these discussions can help you gauge public opinion and reaction, which can be valuable for decision making in various contexts, such as, business strategy or deciding on your next PR campaigns.

3. Crisis Management: Sometimes, issues related to a brand or product are first reported on platforms like Reddit. Monitoring Reddit can help you identify potential problems early, allowing them to address the issues promptly and effectively to avoid reputation damage.

4. Community Engagement: Reddit communities or “subreddits” can be passionate and knowledgeable about specific topics. Engaging with these communities can foster brand loyalty, inspire product improvements, and even drive innovation.

5. Trending Topics and News: Reddit often has the latest news and trends, especially in certain niche areas like technology, science, and gaming. Monitoring Reddit can help stay updated on these topics.

6. Customer Service: Some customers may choose to express their concerns or problems with a product or service on Reddit. Businesses can monitor for these posts to provide assistance, demonstrating good customer service and potentially mitigating negative experiences.

7. Competitive Analysis: By monitoring discussions about competitors, a company can gain insights into the strengths and weaknesses of competing products or services.

These are just some benefits that you can gain from monitoring Reddit news. Now let’s see how you can actually monitor Reddit to find track specific keywords or topics.

Reddit Monitoring in 9 Easy Steps

Here are 9 simple steps that you can take to perform Reddit monitoring.

Step 1: Choose a Reddit Monitoring Tool

First thing first. To be able to monitor Reddit conversations, you’ll need a social media monitoring tool. There are many options out there that you can choose from. For this example, we’ll using our platform, Mentionlytics which offers a wide range of tools and features, not only for monitoring Reddit, but also for major social platforms like Instagram, TikTok, and Facebook.

Here are some of the features that make Mentionlytics unique for Reddit monitoring:

  • Keyword monitoring: This can be your brand name (to collect your/competitors mentions), or any topic you wish to track + the choice of receiving alerts and notification whenever people use your keyword.
  • Sentiment Analysis: You can figure out the feelings people have toward those Reddit keywords that you are tracking just by glancing at Mentionlytics sentiment chart. You can also compare it to sentiments on other channels.

Share of Sentiment feature on Mentionlytics

  • Social Intelligence Advisor (SIA): Unique to Mentionlytics, SIA can guide you if there’s an opportunity for you to growth, or if there’s something fishy going on to help you protect your online reputation.

SIA example

And many more features like social media publisher, report builder, share of voice calculator, and the option to create your own analytics dashboard.

Not to mention that Mentionlytics offers a free trial with full features (and no credit card required!).

Try Mentionlytics for FREE

Step 2: Adding the Keyword to Reddit Tracker

Log into Mentionlytics and click on the “Add Keyword / Tracker”. A new window is going to pop up.

Step 3: Choose the Mention Tracker Category


There are different categories defined on Mentionlytics as you can see in the screenshot shown above. However, the app also allows the user to add mention tracker to the existing category.

Assuming that you are interested in monitoring Reddit news and conversations about your brand, tap on the option that says “something about my Brand”. This can be the company name, the products people, or something else as illustrated in the screenshot below. For purposes of this illustration, we have chosen “something about my Brand”.

Step 4: Name the Mention Tracker


The third step of Reddit monitoring is to group or name the campaign or the tracker. Think of a mention tracker as a group or related keywords or key phrases. Note that we have not defined the keywords that fall under this group yet. Therefore, when choosing the appropriate name, you can go for a name that broadly defines a group. Thus, use a topic or the phrase that defines what you are going to be monitoring.

In addition, make sure that you use a name that you can easily remember. This can be a name associated with whatever you want to monitor. For instance, if you are interested in monitoring a brand called Ryanair, you can label the campaign “Ryanair”.

Remember to choose a naming category that you can easily remember what the particular campaign concerns.

Step 5: Enter the Main Keyword or Keyword Phrase


The next step of Reddit monitoring is entering your keywords that you wish to track. At this step, you require a single keyword or key phrase that needs to appear as it is in the text entered. To achieve the best results, this step might necessitate keyword research.

Thus, make sure you understand the keywords that your mentioners could be using. After you have identified the keywords enter it on the text tab that appears on the app. To fine-tune the search, you can click on the “advanced” link to enter the additional required keywords or the words that need to be excluded.

Mentionlytics is going to scan the web and the social media platforms for the keyword or key phrase you have entered.

Step 6: Enter the Language or the country restrictions as needed


This section is important if you would want to limit the results to a particular language, country, or source.

Note that a good number of Reddit users might not share their locations. Therefore, if you choose to set the language and country, this might decrease the results that you get.

Note that language is used only when the keyword is likely to lead into irrelevant results that come from the other languages. Otherwise, leave the field to “Any Language”.

In addition, set the particular country when the keyword that is used is likely to bring irrelevant results from the other countries.

You can also select the particular data sources you want to analyze. This can be a particular social media platform or it can be all the other social media platforms.

Step 7: Add the Social Profiles to Monitor (Optional)


The posts from the social profiles to monitor are collected as mentions, regardless of the keywords in them. This is an optional field and so you do not need it for Reddit monitoring campaigns.

Step 8: Create an Reddit Alert for the Tracker (Optional)


Wondering how to set up reddit alerts? Easy. You can receive Reddit keyword alerts straight to your e-mail inbox. For this to happen, you need to set up the e-mail alert through this window.

The owners of the e-mail addresses will receive the mentions alerts as per the selected frequency. You can set e-mail alerts to be sent as soon as detected, daily, weekly, or monthly. If you do not wish to receive alerts, disable the e-mail notification setting.

You can also set the date as from when you wish to start receiving the Reddit mentions alerts. In addition, specify whether to receive the alerts with an attachment included in mail or just text without any attachment.

Remember to add the other email addresses for the people you want to receive the email alerts.

Step 9: Mention Tracker Confirmation


This is the final stage of Reddit monitoring in the creation of the new tracker. Confirm the details on the message that pops up confirming the category and the name of the mention tracker. Also, check to confirm that the keyword or the key phrase is as intended for the particular search. Note that the search will cover all the social media platforms and the web.

Use the “test this tracker” tab to see sample results of the search that you are going to be performing. If everything looks good, click on the “Create” button on the bottom of the window.

How to Interpret the Results of Reddit Monitoring?

Setting up your Reddit monitoring dashboard is just a beginning. Now that you’ve set up your account and entered the Reddit keywords or news with certain keywords you wish to monitor, Mentionlytics starts to search all the platforms and reports to you the results.

Here’s how you can make the most of your data:

Reddit Keyword Monitoring Results


After creating the mention tracker, you will be directed to the results screen. This contains different sections including the total mentions, the social reach, the social engagement, and a sentiment analysis. When you click on the particular group, the results will be populated on each of the results category as shown on the screenshot above. Use the graph on the bottom right corner to check the mentions per particular date or month.

How to check Mentions and Posts on Reddit?


  • Click on the “channels” tab on the top left corner of the results, select the “Others” option.
  • Go to the “category” tab; select the “Reddit posts” and “Reddit comments”

This allows you to view the Reddit mentions using Mentionlytics.

Sample Mentions on Reddit

Reddit-example-mentionsIn our example, we used Ryanair as our keyword. In the samples above, you can see the Reddit mentions that contained the keyword Ryanair.

Another sample mention containing the keyword Ryanair


Additional Options (View, Open, Delete)Reddit-View,open,delete-mention

Hover the mouse above the mentions and you will see the tabs allowing you to View, Open, or Delete the particular result.

  • Click on “View” and a window pops up showing you the particular result.
  • Click on “Open” and you will be redirected to the view of the mention on the Reddit website
  • Click on “Delete” to eliminate the particular result from the rest of the analysis

The Keyword CloudReddit-keyword-cloud

This section gives you an analysis of the keyword relation. For instance for the keyword Ryanair we see the keyword appears to relate to flight, air, e.t.c

Other analysis includes the “Top mentioners”, and the “Top Keywords List” as appears on the screenshots below:

Start Monitoring Reddit Now

Mentionlytics has the ability to give you the best Reddit monitoring experience. In addition, the tool gives you the ability to dig deeper into particular mentions and comments. This powerful tool enables businesses to understand what their audiences say about their products. You can also make use of Mentionlytics to track competitor’s mentions on Reddit. Use Mentionlytics for free today to start Reddit monitoring for your brand, competitors, and be able to identify influencers.

Eva Thanu

About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter

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