Social Media Dashboard

4 Tips to Effectively Exploit Social Media Dashboards

A social media dashboard is a tool for social media management, through which companies or individuals use a

Introduction

Have you ever considered how important a social media dashboard tool is to effectively manage your digital marketing campaigns? This article presents 4 awesome tips for making the most out of social media dashboards and the best tools to assist you for a perfect choice.

A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms. Most of the social media dashboards aim to make social media publishing standardized, efficient and effective. They include features, such as content scheduling, permission controls based on authority to approve posts and collaboration tools that make it simpler to add team members to the process of content creation. [searchcontentmanagement]

What are the challenges faced by social media dashboards?

Today, with over billions of active users, leading social media networks, such as Facebook, Twitter and Instagram are the primary source of information for individuals from all around the world. With the data on these social media channels growing rapidly, the ultimate challenge for social media dashboards is the collection and organization of information on the social media platforms.

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The main objective of these social media tools is to gather, analyze and interpret data available on social media platforms, according to given criteria. However, this process of social media analysis can be a complex and difficult job, especially when you consider the amount of data involved. Yet still, the most powerful social media dashboard tools available today are able to cope up with the growing needs of the market to provide businesses with the results they need.

As a business owner, the obvious choice is to resort to these social media dashboards for achieving best results with their social media plan. The reason is simple, a social media expert (or even a team of such experts) cannot collect or assess the massive amount of information available on the social media networks in a short span of time. This is when these social media analysts need to make use of the social media analytics provided by these dashboards to drastically improve a business approach, towards social media campaigning.

Tips for making the most out of Social Media Dashboards

Now that you have an understanding of what social media dashboards are, let us share a few secrets on how you can use them efficiently and effectively for your business:

Track your competition:

You will have a lot of competitors regardless of your industry. Therefore, it will be quite beneficial for you, if you keep close on what they conduct with their social media campaigns. This will help you in ensuring that you are always a step ahead. The leading social media dashboards out there provide you with keywords and information related to your competitor’s social media activity. Keep a close eye on this to always stay a step ahead of them. [dasheroo]

Measure your social efforts:

All dashboards do not focus on communicating with your followers. Some dashboards can be customized with different types of business-oriented data and widgets. Regarding social media, you can create and manage profiles and track your reach, followers, as well as engagement. The data you collect will help in making better decisions to improvise your social media policy.

Use content discovery tools to share relevant content:

The most common way of sharing content is visiting a website and clicking ‘share’. However, you do not always have the time to go through all the content and finding things relevant to your business that would also appeal to your social followers. Tools that show suggested content are what you need to solve this problem.

Follow Suggestions:

Most social media dashboard tools today give you personalized recommendations about whom to follow, what content to share and when to reply to activity on your business’ social media profiles. These recommendations are based on the social media metrics that are collected when you enter a particular keyword in these social media monitoring tools. While some businesses prefer having their own analysts for this purpose, it is a wise move to follow the suggestions given be these social media tools to save valuable time and money for your organization. [quickbooks]

Best social media dashboards

To assist you in your search for the perfect social media dashboard, we have put together a list of some of the best ones available today:

Hootsuite

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Hootsuite is one of the best social media dashboards available in the market today. It is a popular social media monitoring tool that allows you to manage multiple profiles, groups, pages and feeds on social media platforms. While the free version of the tool is restricted to limited features only, the paid version has capabilities as powerful as any other social media dashboard. With the premium version of Hootsuite, you have the option to add over 50 tools that you can buy and add to the dashboard.

With a consumer base of over 10 million, Hootsuite provides you services for social media engagement, listening and analytics. From within the Hootsuite dashboard, you can monitor all activity related to your brand in real time (and can quickly respond to it too). Not only this, but you can keep a close eye on your competitor’s activities, as well through the integration of appropriate keywords into the dashboard. Finally, the analytics provided by Hootsuite allow you to better understand your business standing on the social media and how you can alter your social media strategy to generate better results. With these powerful features, Hootsuite is our recommendation for the top social media dashboard available today.

AutomateAds

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Even though this tool only helps in managing Twitter and Facebook currently, it offers some useful features for managers. The free account shows how helpful and informative the tool can be, while the extended version gives hourly statistics and unlimited post history. The more accurate results you get, the more appropriate changes you would be able to make in your campaigns.

Media Funnel

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The Media Funnel dashboard lets you see previous Google Alerts along with social media management on Facebook, Tumblr and Twitter. It is a simple and minimalistic tool that is essentially an intelligent version of Google Alerts. Using Media Funnel, you can actively monitor social media activity, carry out social media optimization based on the analytics provided and publish content directly to your social media profiles.

TweetDeck

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Owned by Twitter, this tool is a web-based platform that you can access from laptop or desktop. It allows you to monitor Twitter feeds and manage personal and business social media accounts in one location. The clean and organized site enables you to set notifications for tweets containing specific words, links, hashtags, or the ones posted by a competitor. The site is compatible with Mac computers, Chrome browsers and Windows.

SocialFlow

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SocialFlow helps you in social media monitoring, by telling you the best times to post content to get maximum engagement. The sophisticated tool helps you find the right audience, track and follow interested, as well as decide when to pay for promoted ads on your social media accounts.

Buffer

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Buffer is another popular app that lets you schedule content and updates for your different social media accounts. Analytics provided by the tool helps you in tracking patterns and analyzing factors affecting engagement, like time of post, subject, etc.

Sprout Social

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A beautifully designed social media dashboard that is well known for its reporting and monitoring features. All data collected within a specified time period is organized into a PDF file and sent to you so that you can keep are cord of your business social media activity. Other features, such as social inbox, RSS feed reader for monitoring and queue system for publishing content make this tool a worthy competitor in the list. [socialmediafuze] [quickbooks]

Conclusion

The more social media accounts you have, the trickier it can be to post, like, share, comment or retweet. Social media management should not be stressful. If you use a couple of digital channels for your online marketing efforts, then a good social media dashboard has to be effectively exploited.

References:

[1] Search Content Management. Social Media Dashboard. Retrieved on 4th October 2016 from http://searchcontentmanagement.techtarget.com/definition/social-media-dashboard

[2] Popick, J. Dasheroo. 3 Unique (and Useful!) Ways to Use a Social Media Dashboard. Retrieved on 5th October 2016 from http://www.dasheroo.com/blog/3-unique-yet-useful-ways-use-social-media-dashboard/

[3] Payton, S. Intuit Quickbooks. 4 Smart Ways to Use Social Media Dashboards. Retrieved on 6th October 2016 from http://quickbooks.intuit.com/r/social-media/4-smart-ways-to-use-social-media-dashboards/

[4] Social Media Fuze. 9 Social Media Dashboards to Manage Multiple Social Media Profiles. Retrieved on 8th October 2016 from http://socialmediafuze.com/9-social-media-dashboards-to-manage-multiple-social-media-profiles/

[5] Hayden, A. Intuit Quickbooks. Top 7 Social Media Management Tools. Retrieved on 9th October 2016 from http://quickbooks.intuit.com/r/social-media/top-7-social-media-management-tools/

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About Anna Bezani

Anna is a Digital Marketing specialist and User Experience Designer. She is also a marketing executive in Mentionlytics. Follow Anna on Twitter