Best Growth Hacking Tools for a Faster Growth

30 Best Growth Hacking Tools in 6 Categories for a Faster Growth in 2024

Growth hacking tools are apps and websites that help you grow your business fast and with minimum cost.

Growth hacking tools are apps and websites that help you grow your business fast and with minimum cost. They do tasks automatically, analyze your data, make your marketing better, and keep your customers happy.

These tools help with many things like checking your website’s data, testing different ideas, managing emails and social media, improving your website’s search engine ranking, and making your web pages better for visitors.

The main idea is to help you quickly find out what works best for attracting and keeping users, making more sales, and growing your business steadily without spending a lot of money.

Trying to grow your business without these tools can be difficult. Without them, it’s harder to understand what your customers want and to adjust your strategies quickly, which can slow down your growth and success.

We’ve asked our marketing team to gather the 30 best growth hacking tools in 6 categories to help you achieve your business goals faster.

Dive into the details and read more to find out which one is suitable for you!

What is Growth Hacking?

Growth hacking is a marketing technique developed by startups and businesses to promote rapid growth, user acquisition, and market penetration. The concept focuses on low-cost and innovative alternatives to traditional marketing, such as social media, viral marketing, or targeted advertising, instead of big-budget media buys.

Growth hacking is particularly popular in the tech and startup sectors, where companies’ goal is to grow quickly and efficiently with minimal cost.

The term growth hacking was coined by entrepreneur Sean Ellis in 2010 and has since gained popularity. Since then, it has become widely used by marketers. This can involve a mix of product design, analytics, product development, and marketing tactics tailored specifically to increase a company’s user base or lead generation.

Key tactics might include A/B testing, SEO optimization, content marketing, email marketing campaigns, and leveraging social media to engage users and spread brand awareness organically.

Some of the most important benefits of a growth hacking mindset are: 

  • Cost Minimization
  • Rapid Results
  • Flexibility & Innovation
  • Data-driven Insights
  • Competitive Advantage
  • User Knowledge

Furthermore, there are 6 principles when crafting growth hacking strategies: 

  • Experimentation: Continuous testing of various strategies, tactics, and social media channels to identify what works best for your audience and goals.
  • Informed Decision Making: User behavior data analysis plays a crucial role in social media optimization.
  • Agile Methodology: Growth hacking often has to embrace versatility, adaptability, and quick changes based on real-time feedback.
  • Virality and Collaboration: Viral loops and referral programs capitalize on the power of word-of-mouth marketing to rapidly expand a user base.
  • Product-Centric Approach: Products that naturally attract website visitors help marketing teams stimulate organic expansion through positive user experiences.
  • Customer Retention: While acquiring new customers is essential, growth hackers also focus on retaining existing ones.

Why are Growth Hacking Tools Important?

If you’re a marketer, using growth-hacking software in 2024 is like having to breathe.

Growth marketing tools help businesses not just succeed, but truly stand out in the competitive field of brand marketing.

So, let’s explore how these tools can be a game-changer for businesses. 

  • By Automating Tasks and Processes: Marketing automation is needed right now and growth hacking tools save time by automating repetitive tasks.
  • By Gaining Insights into Customer Behavior: Businesses don’t base their decisions on gut feeling; at least not consciously. Analytics tools provide the right data to help you understand how your potential customers behave online.
  • By Tracking Progress and Measuring Results: How are you going to move forward before you take a closer look at your previous steps? The best social media sentiment analysis tools assess your online performance and guide you to better results.
  • By Experimenting and Testing New Strategies: Innovation goes in hand with experimentation. Growth marketing software is the best for quickly testing the success possibility of new strategies.

Is Growth Hacking Still a Thing? 

Yes, growth hacking is still important for startups and businesses wanting to grow quickly without spending a lot of money.

As competition grows and digital ways of working change, being able to grow efficiently is key. Growth hacking has moved beyond just a trendy term; it’s now a crucial strategy for many companies, adapting to new tech and customer habits to succeed.

These approaches often trespass into product, sales, or support strategies for accelerated growth.

Creative techniques now involve: 

  • Crafting and providing complimentary tools,
  • Capitalizing on new features, like Instagram’s automated messages,
  • Sparking viral contests,
  • Utilizing HARO for press opportunities,
  • Cultivating viral waiting lists, and
  • Leveraging AI and intelligent automation tools.

30 Best Growth Hacking Tools in 6 Categories

What tools do growth marketers use? 

Right now, there are thousands of business growth software and marketing platforms out there, so choosing one is hard.

Luckily for you, we’re focusing on 6 different categories to make your search easier. 

We’ve got a lot to cover. So, let’s start right away.

Social media marketing tools

One of the most important social media marketing tips is automated analytics for better strategy crafting.

Here are the best growth hacking tools for this job: 

1. Mentionlytics

Mentionlytics - Social media monitoring tool

Trusted by media giants around the globe, Mentionlytics is the best monitoring solution for your growth hacking journey!

Do you wish to be constantly updated in online conversations about your brand, industry, or competitors?

Mentionlytics uses AI-powered growth marketing software for mention tracking, keyword monitoring, and social media sentiment analysis in every language. 

Moreover, you get your own personal Social Intelligent Advisor, named SIA, that offers personalized, data-driven insights for proactive reputation management.

Notably, other cool features include:

  • Publishing & Scheduling
  • Influencer Identification
  • Real-time Alerts
  • Custom Reporting
  • Review Monitoring
  • Team Collaboration

And did we mention that it works for finding leads in any industry? Yes, even real estate.

You just add your industry as a keyword and go to scan your top mentions by reach/rank, time, or engagement. 

Lead Identification with Growth Hacking Tools (Example: Mentionlytics)

For example, we used “media monitoring” and “social media marketing” as keywords, and well… Look at that! The top engaging Reddit post is definitely an eligible lead for our service.

Pricing starts at €69/month. 

By the way, Mentionlytics fits in more than one category, but we vowed to always target social media marketing first. In particular, it’s great for analytics and reporting, but it could also support content marketing and AI features as well. 

Want to try all the premium features for free?

Try Mentionlytics for FREE

2. Buffer 

Buffer Homepage

Buffer simplifies social media scheduling with an intuitive interface, enabling users to plan and post content seamlessly across platforms. 

As a popular platform, it optimizes engagement times, handles inboxes, and provides insightful analytics for effective social media management.

Buffer’s key features also include: 

  • Analytics and Reporting
  • AI Assistance
  • Landing Page Builder
  • App Integrations

Pricing starts at $6/month per channel. 

3. SocialPilot 

SocialPilot Homepage

SocialPilot is a popular, user-friendly social media marketing platform that offers comprehensive services in automation, analytics, and insights. 

Known for performance evaluations and customizable white-labeling, it empowers businesses to streamline their digital strategies for optimal reach and engagement.

Notably, top features include: 

  • Content Library and Calendar
  • AI Assistance
  • Client and Team Management
  • Integrations and Extensions

Pricing starts at €30/month. 

4. Agorapulse

Monitoring with Agorapulse

As a leading social media engagement platform, Agorapulse sets itself apart with a unified inbox and robust social listening capabilities. 

In detail, the platform fosters efficient communication, provides valuable social insights, and includes collaboration tools for streamlined workflows.

In short, features include: 

  • Scheduling and Publishing
  • Social Media ROI Measurement
  • Writing Assistance
  • Social Commerce

Pricing starts at $69/month. 

5. Zoho Social 

Monitoring with ZohoSocial

Our last pick is another comprehensive social media management tool that excels in content scheduling, team collaboration, and detailed analytics. 

Zoho Social simplifies social media workflows, providing the tools necessary for businesses of all sizes.

Here are some cool features: 

  • Social Media Monitoring
  • Reporting and Analytics
  • Integrations and Extensions
  • Unified Inbox Management

Pricing starts at €15/month. 

AI-powered growth hacking tools 

AI marketing revolutionizes growth hacking by leveraging data-driven insights, predictive analytics, and automation.

Here are some of the best growth marketing tools that capitalize on artificial intelligence: 

6. ChatGPT 

ChatGPT by OpenAI

Starting the AI growth tools list with a game changer!

Coming up with catchy text ideas and automatically remodeling content, ChatGPT helps users increase engagement and lead generation. 

Furthermore, some features include:

  • Natural Language Processing (NLP)
  • Predictive Analytics
  • Website Integrations
  • Scalable Automation

Looking for free growth hacking tools?

Well, you’re in luck, because ChatGPT’s free plan works great for individual marketers.

However, the upgraded plans start at $20/month.


Jasper's Homepage

Jasper describes itself as an AI copilot for enterprise marketing teams who want better outcomes

The platform’s growth hacking software revolutionizes content creation and text transformation, helping copywriters and social media marketers streamline marketing campaigns.

In detail, Jasper’s features include solutions for: 

  • Company Knowledge
  • Team Acceleration
  • AI-Assisted Content
  • Analytics and Insights

Pricing starts at $49/month per user. 

8. Grammarly

Grammarly homepage

Web content writers worship this one!

Grammarly is an AI-powered writing assistant that optimizes communication with impeccable grammar and style suggestions. 

It goes beyond simple correction, enhancing your writing proficiency across various platforms, making it an indispensable tool for refining content.

Cool features include: 

  • Grammar and Spell Checking
  • Plagiarism Checking
  • Tone and Clarity Analysis
  • Goals and Feedback

Pricing starts at €30/month. 

9. Synthesia

Synthesia Homepage

Synthesia is a popular AI video synthesis platform that redefines content creation. 

Empowering users to generate realistic videos, the platform revolutionizes storytelling by offering an engaging medium for B2B social media marketing.

Synthesia offers a variety of features, like: 

  • AI Avatars and Voices
  • Video Templates
  • High-Quality Output
  • Multilingual Support

Pricing starts at €26/month. 

Try Mentionlytics for FREE

10. Google Bard

If you’re on the hunt for free growth hacking tools, you must already know about Google Bard

It’s about an AI experiment by Google that can generate text, translate languages, and write different kinds of creative content.

Features include: 

  • Natural Language Understanding and Processing
  • Voice Recognition and Response
  • Google App Integrations
  • Multilingual Support

In addition, as mentioned above, Google Bard is completely free! 

Website optimization tools

Website optimization enhances user experience, speed, and functionality, ensuring optimal performance, higher search rankings, and increased user engagement.

Here are the top growth hacking tools for this task: 

11. Optimizely

Optimizely homepage

Optimizely is one of the leaders in website optimization, empowering businesses to experiment and enhance digital experiences. 

The platform’s testing and personalization features increase user engagement and conversion rates while delivering impactful results for a brand’s digital performance.

Key features include: 

  • Commerce Customization
  • Feature Experimentation
  • Digital Asset Management
  • Content Management

Unfortunately, pricing information is currently unavailable.

12. Ahrefs

Ahref's homepage

This tool is not new to the digital game.

As a comprehensive SEO tool, Ahrefs is known for providing businesses with insights into website performance.

From backlink analysis to keyword research, the platform offers tons of data, enabling strategic decision-making for enhanced search engine visibility.

Additionally, it offers the following features: 

  • Site Audit
  • Rank Tracking
  • Content Research
  • Competitor Analysis

Pricing starts at €89/month. 

13. Moz Pro

Moz Pro Homepage

In the world of SEO, Moz Pro stands out as a loyal web optimization toolkit. 

The professional software conducts automated keyword research, providing users with insights to elevate online visibility and outrun competitors.

Moz Pro’s features include: 

  • Site Crawl
  • Link Explorer
  • On-Page Optimization
  • Custom Reporting

If you’re on a tight budget, Moz also offers free growth hacking tools for SEO.

However, Moz Pro’s pricing starts at $99/month. 

14. Unbounce

growth hacking tools: Unbounce

Revolutionizing the way businesses approach online marketing, Unbounce is a user-friendly platform that allows users to create impactful landing pages.

In detail, the tool combines flexibility with AI to help brands create digital marketing campaigns with high-converting results.

Some cool Unbounce features include: 

  • Popup and Sticky Bar Creation
  • AI Copywriting
  • Optimized Templates
  • A/B Testing and Analytics

Pricing starts at €89/month. 

15. SE Ranking

SE Ranking: One of the best growth hacking tools

Concluding the category, this is exactly what it sounds like; An SEO toolkit that helps companies optimize their online presence.

SE Ranking is a versatile, user-friendly platform that offers keyword rank tracking, competitor analysis, and many other features, like: 

  • Website Audit and Lead Generation
  • Backlink and SERP Checking
  • Keyword Suggestion and Grouping
  • AI Writing and Content Editing

Pricing starts at €49/month. 

Email marketing tools

Email marketing efficiently connects businesses with their audience, fostering engagement, delivering personalized content, and driving conversions through strategic communication channels.

Here are our top selections for this category:  

16. Moosend

Moosend Homepage

Let’s start with Moosend, an email marketing platform that simplifies campaign management.

From simply sending emails to managing your audience, Moosend facilitates and automates your marketing tasks to help your brand grow.

Navigating through the platforms, you’ll find various features, such as:

  • Newsletter Editor
  • Audience Segmentation and CRM Tools
  • Product Recommendation
  • Reporting and Analytics

Pricing starts at $9/month for 0-500 subscribers.

17. HubSpot

Digital marketing tools - Hubspot

Now, HubSpot is known as an all-in-one platform platform and one of the best PR tools, in general. 

However, the platform’s Marketing Hub stands out as an excellent email marketing tool.

In addition, users get to use Hubspot’s popular integrated CRM software for free and leverage growth marketing software features, like:

  • Online Form Builder
  • Live Chat
  • Contact Management
  • Reporting and Analytics

Pricing starts at €880/month.

18. Mailchimp

Digital marketing tools - Mailchimp

Mailchimp is a versatile email marketing platform offering a user-friendly interface.

Ideal for beginners and experts, it facilitates easy email campaign creation, list management, and analytics.

Mailchimp empowers businesses to engage audiences with features, such as:

  • Email Builder
  • A/B Testing
  • Campaign Manager
  • Generative AI

Mailchimp offers a free plan for the first 500 contacts, while pricing starts at €12.01/month.

19. Mailshake

growth hacking tools: Mailshake

Mailshake is an email outreach and sales engagement platform that aims to enhance efficiency and engagement.

It simplifies communication by offering services for personalized email campaigns, follow-ups, automated outreach sequences, and other features, such as:

  • AI Writing
  • Email Template Management
  • Data Finder
  • LinkedIn Automation

Pricing starts at $58/month per account. 

20. Brevo 

Growth hacking tools: Brevo

Widely known as a CRM suite, Brevo offers products in marketing, sales, and conversation optimization.

Operating with a powerful messaging API, the tool helps businesses send personalized emails fast but doesn’t stop there.

In fact, Brevo offers a variety of unique features, such as: 

  • SMS Marketing
  • WhatsApp Campaigns
  • Live Chat
  • Inbox Management

Brevo offers a free plan with limited features. However, growth-focused plans start at $25/month.

Try Mentionlytics for FREE

Content marketing tools

Content marketing involves creating and sharing valuable, relevant, and optimized content to engage and attract an audience.

Here are the best growth hacking tools for this job: 

21. Hootsuite

Social media marketing tool - Hootsuite

Hootsuite extends beyond social media management, offering valuable content marketing solutions.

Users get to schedule, analyze, and amplify content across platforms, optimizing their content strategies for broader reach and engagement.

Hootsuite offers many features, including: 

  • AI Writing Assistant
  • Social Media Calendar
  • Best Posting Times
  • Social Advertising

Pricing starts at €99/month. 

22. Semrush

SEMrush Homepage

Semrush is an all-in-one digital marketing platform that provides SEO, content marketing, competitor analysis, advertising, and social media management.

It helps businesses streamline their online presence and make data-driven decisions, offering a variety of features, such as:

  • Content Templates
  • SEO Writing Assistant
  • Readability Checker
  • Topic Research

Pricing starts at $129.95/month.

23. Buzzsumo

Buzzsumo Homepage

BuzzSumo is a content discovery and social media analytics tool that assists marketers in creating engaging and converting content.

Offering intelligent insights, the tool leads users to trending topics and content ideas that will resonate with their target audience.

Buzzsumo’s features include: 

  • Content Research
  • Influencer Identification
  • Brand Monitoring
  • Chrome Extension

Pricing starts at $199/month.

24. Contently

Contently Homepage

Contently is a content marketing platform that connects businesses with freelance writers, journalists, and content creators.

Aiming at high-quality, engaging content, Contently helps brands build a strong online presence and connect with their audience through storytelling.

Moreover, key features include:

  • Content Planner
  • Campaign Tracking
  • Workflow Management
  • Content Personalization

Unfortunately, Contently’s pricing information is unavailable.

25. Canva

Canva Homepage

Wondering why a graphic design platform is here?

If you’re looking for free growth hacking tools, you should know that Canva’s free plan is unbeatable.

Canva simplifies the design process, allowing both professionals and non-designers to produce visually appealing and professional-looking designs.

The platform assists brands in their content marketing journey, by offering features like:

Besides the free plan, pricing starts at €11.99/month.

Analytics and reporting tools

In general, businesses base their decisions on online performance analytics to refine their strategies and ensure continuous improvement in marketing.

Here are the best growth hacking tools for reporting: 

26. Sprout Social

Analytics with Sprout Social

Sprout Social is a social media management platform that excels in multiple use cases. For example, it’s known for enabling businesses to schedule, manage, analyze, and optimize their social media posts.

When it comes to analytics, Sprout Social offers premium features, including:

  • Report Builder
  • Interactive Charts
  • Custom Comparison
  • Advanced Filtering

Pricing starts at $249/month. 

27. Google Analytics

Google Analytics dashboard

Here’s the best option for free growth hacking tools. 

Google Analytics is a web analytics service provided by the search engine giant that tracks and reports website traffic.

It offers insights into user behavior, conversion data, and custom reporting while providing unique features, such as: 

  • Audience Reporting
  • E-Commerce Analytics
  • Event Tracking
  • Custom Alerts

28. Adobe Analytics

growth hacking tools: Adobe Analytics

Adobe Analytics is a web and marketing analytics solution, offered by creative software leader, Adobe.

It provides businesses with insights into online user behavior to lead them to data-driven decisions, providing features like: 

  • Advanced Segmentation
  • Data Visualization
  • Attribution Modeling
  • Predictive Analytics

Unfortunately, pricing information is unavailable.

29. Hotjar

digital marketing tools - Hotjar

Hotjar is a website analytics and feedback tool that helps businesses understand how users interact with their websites.

The platform focuses on the data, reveals numbers, and provides unique details around user behavior, with features, such as:

  • Heatmap Visualization
  • AI Surveys
  • Session Recordings
  • Engagement Interviews

Pricing starts at $39/month. However, there’s a free plan option as well.

30. Mixpanel 

Mixpanel Dashboard

Ending on a high note, Mixpanel is an intelligent analytics platform that assists businesses in driving growth through data insights.

Focused on user engagement, the platform wants to help you understand your users better and optimize their experience.

Key features include: 

  • Customer Funnel Analysis
  • Event Tracking
  • A/B Testing
  • Retention Analytics

Pricing starts at $20/month. However, there’s a free plan option as well.

Try Mentionlytics for FREE

How to Choose the Right Growth Hacking Tools for Your Business?

Selecting the right growth hacking tools is pivotal for business success.

Here are 4 steps to make sure you choose the best one for you.

Consider your budget 

Start your selection process with a thorough assessment of your budget.

Identify growth hacking tools that not only align with your financial parameters but also promise a cost-effective investment. 

This ensures not just immediate affordability but a sustained strategy that maximizes returns, allowing your business to scale organically.

In the end, not everyone can afford the popular ones. 

Therefore, select a tool that offers features you’ll truly need at the stage of growth you’re currently in.

Define your goals 

We all want to go big and succeed.

But what are your next steps toward the big picture?

A crystal-clear articulation of your business goals is important for aligning growth hacking tools with your unique objectives. 

Whether aiming for customer acquisition, user engagement, or operational efficiency, your choice should be strategic and realistic.

By directly tying tools to your specific goals, you’re able to focus on growing one step at a time.

Choose tools that are easy to use 

The usability of your growth marketing software is often overlooked.

Opt for tools equipped with user-friendly interfaces and intuitive functionalities. 

A streamlined user experience ensures that your team can swiftly adapt to and leverage the full potential of these tools.

Minimizing your team’s learning process accelerates the realization of benefits, contributing to enhanced efficiency and overall productivity.

Integrate your tools with your existing workflow 

Seamless integration with your current workflow is undeniably crucial when selecting your growth marketing tools.

In reality, the best ones can harmonize with your existing systems, ensuring a smooth transition and avoiding disruptions. 

A cohesive operational environment not only facilitates enhanced productivity but also promotes collaborative synergy among your team members.

The tool you’re selecting should enhance, not hinder, the workflow and the effectiveness of your efforts.

Also Read: Proven Growth Strategies to Get More Clients for Your CRO Agency

The Future of Growth Hacking Tools

The future of growth hacking tools relies on embracing analytics for what they really are about; Data-driven decision-making!

As digital marketing grows, businesses can only move on by leveraging insights about their brand, competitors, audiences, and industry.

Also, don’t forget we now live in the era of AI’s reign. 

The rise of artificial intelligence and machine learning underscores a shift toward predictive analytics, which many tools have already acquired.

As growth hacking evolves as a technique, more and more marketers talk about the need for a holistic approach.

Rather than focusing solely on isolated tactics, it’s about looking at the bigger picture and recognizing the synergy between different parts.

This includes aligning marketing, product development, customer experience, and data analysis efforts to create a unified and comprehensive growth strategy.


So that was everything on growth hacking!

It’s true; It seems like a long, difficult journey for businesses.

However, the smart ones know how to approach things, simply by leveraging advanced growth hacking tools, like Mentionlytics. 

From social media and analytics to AI and website optimization, these are the best growth hacking tools you should check out.

Curious about how Mentionlytics can lead you to a skyrocketing online performance?

Sign up for a free trial and embark on your brand growth journey. 

Nicolas Braoulias

About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.