Everyone in the social media domain knows the importance of hashtags.
What emerged as a feature on Twitter to discover content has now become an integral part of social media marketing. In fact, it won’t be wrong to say that no social media campaign is ever complete without hashtags.
If you are interested in improving the online visibility of your brand and make your campaigns more effective, this mini-guide about hashtags and top-rated hashtag tracking tools will come handy.
What is Hashtag and Why is it Important?
Hashtags are keywords or phrases followed by the number/pound symbol ‘#’. They are used on social media channels and websites to enhance the visibility of the content and make it easy to discover.
For brands and businesses, hashtags present an easy way to create brand awareness, initiate interaction with the target audience, and connect with them.
However, simply adding hashtags to a post will not guarantee the desired reach and engagement. Instead, marketers should create branded hashtags for their campaigns and track the performance of each of the hashtags. Regular hashtag analysis and monitoring will allow you to identify which hashtags are performing well and how you can optimize them for more reach. The process might sound overwhelming, but there are plenty of free-to-use and easy analytical tools for hashtag tracking.
In this article, we have covered 9 free analytics tools one can use to leverage the power of hashtags.
9 Uber-popular Hashtag Tracking Tools
RiteTag, a part of RiteKit, is one of the most widely used platforms to track the performance of a hashtag. The platform allows users to find trending hashtags and use the suggestions to nurture more engagement.
With RiteTag, you can find out which hashtags can enhance the exposure and reach of your content, which ones are losing popularity, and how much visibility has a hashtag received so far. Most noteworthy features of RiteTag include trending hashtag alerts, hashtag grouping (tag sets), and checking the analytics of a hashtag in real-time.
The browser extension offered by RiteTag comes handy in analyzing the potentials of hashtag you are intending to use.
Mentionlytics is a popular social media analytics tool for businesses and brands to keep track of brand or product mentions across social networking sites.
From start-ups to multinational businesses and public figures to agencies, anyone can use the tool for online reputation management, hashtags tracking, lead generation, competitor analytics, searching digital marketing influencers, and more.
Apart from analytical data and statistical reports, Mentionlytics offers a unique feature called ‘Social Intelligence Advisor’. This AI-powered feature runs an algorithm to uncover brand mentions and other useful reports. Not only this, but SIA also gives deep insights into the reports to allow brands to use it. One can also seek advice on how to make the most out of the reports from the experts.
Getting started with Mentionlytics is fairly easy and quick – explore the tool to get started.
Keyhole is yet another social media analytics tool that you can use to strengthen your SMM campaigns.
This hashtag tracking tool monitors hashtags on Instagram and Twitter in real-time. With this tool, you can have an in-depth report on impressions, reach, the number of posts, users of the hashtag and more.
Keyhole allows for account-level analytics and optimization features, which makes it convenient to identify high-performing hashtags. The tool also makes suggestions on how to strategize posts and optimize them for more engagement.
When one types the hashtag on the dashboard, the tool presents a tag cloud with related hashtags that comes handy when planning hashtag strategies.
Moreover, you will get a complete timeline of the performance of your hashtag wherein you can check when it started receiving impressions.
Hashtagify is a free hashtag tracking tool loaded with plenty of useful features. One can find information like hashtag popularity, related hashtags, impressions and engagements, mentions and more. The tool offers a complete timeline on when the hashtag is most used and how it will be used in the future.
While using this analytics tool, you can switch between the ‘Advanced’ mode wherein you can get deeper insights into related hashtags or the ‘Table’ mode which will show the hashtag trends.
TweetReach is meant to make the lives of social media marketers easy. This powerful tool does everything one would want from a hashtag tracking software. For those who spend a lot of time and resources on hashtag research, this tool can enhance their outcome.
TweetReach by Union Metrics allows real-time hashtag monitoring for Facebook, Instagram, and Twitter. Through this tool, you can get information on when your hashtags were used and who used them the most. The free snapshot analytics charts performances like hashtag popularity, influencers who use them, when it’s used the most, and more!
Socialert is yet another social media analytics tool that gives a hashtag performance monitoring service for free.
To get an in-depth report on the hashtag, just enter the hashtag, keyword, @mention, or account on the dashboard. Once you press enter, you will find an insightful auto-generated report. Through this report, you can track active users of the hashtag, mentions, popular keywords, influencers using the hashtags and more.
Tagboard creates a visual board of reports with a snapshot of how the hashtag is performing. It pulls hashtag reports from across social media channels to bring an in-depth analysis. The tool also shows relatable hashtags that can be used for optimum reach and engagement.
Once you enter your hashtag or keyword to run a search, a dashboard will get updated from multiple social media platforms like Facebook, Instagram, Twitter, etc. You can choose to remove reports from the networking site you are not active on.
The clear and easy to use interface of Tagboard allow one to identify mentions and conversations that matters to you. You can even take actions like retweet, comment, like, reply, and share mentions from your report.
Twubs is nothing like the above-mentioned hashtag tracking tools. Instead, it’s a platform where you can start a conversation around the hashtag. The tool allows one to view the hashtag directory and look for specific hashtag feeds.
With Twubs, you can discover popular hashtags around your brand or product and use them for optimum online presence. Moreover, you can join the hashtag chatroom to start interacting with others. You can also create a hashtag chatroom around a hashtag of your choice and insert its feed into your blog or webpage.
If you are new to social media and don’t want to get overwhelmed with tricky analytics and reports, we advise you to use TweetBinder. This analytics tool can give you a complete overview of how your hashtag is performing. Moreover, the reports are clear and easy to comprehend.
Tweetbinder will show you how your hashtag is performing, who is engaging with it, and all. The tool also offers an overall analysis of tweets related to your hashtags, retweets on the post with the hashtags and more. You will get a complete breakdown of retweets, replies, tweets by types, etc.
So, this is our list of 9 best hashtag tracking tools available for use. Although these tools are not completely free, one can make the most out of the free version as well.
Wait – before you go ahead to use any of these tools, there are a few things that you should keep in mind.
- Assess Your Needs
To leverage the power of hashtag analysis, you need to be specific with your requirements. Determine whether you wish to use a general hashtag or devise a branded one for a campaign. Also, be clear about the timeline of the campaign.
- Thoroughly Test the Tools
Before you put any of the tracking tools to use for your next social media campaign, check and test them first. Explore the entire tool to understand the ins and outs of it and don’t be afraid to experiment.
- Create a Database for Hashtag Reports
Having an organized database of hashtag reports will simplify things for you. When needed, you can easily and quickly pull out the necessary data.
We hope this information will help you make an informed choice when selecting a hashtag tracking tool for social media marketing efforts.
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