12 Best Brand24 Alternatives for Brand Monitoring

12 Best Brand24 Alternatives for Brand Monitoring [2024]

Have you been looking for Brand24 alternatives? Then, that’s the list for you. We gathered all the necessary

Have you been looking for Brand24 alternatives?

Finding the right social media monitoring tool to fit your needs is essential. But it doesn’t have to be difficult.

In this blog post, we’ll introduce you to the top 12 alternatives to Brand24, providing a comprehensive overview of their pricing, features, and how they can empower your brand in the digital world.

Whether you’re seeking budget-friendly options or specific functionalities, we’ve got you covered.

So, let’s dive in!

What is Brand24?

Brand24 is a media monitoring and brand monitoring tool that allows marketers and marketing teams to access mentions from the entire web. The tool helps brands protect their online reputation, check customers’ sentiments, set and receive alerts, and improve their relationship with their audience.

Brand24 Features

  • Managing online presence with influencer score, analytics, and sentiment analysis.
  • Creating customizable reports for process evaluation and campaign measurement.
  • Utilizing mentions feed and discussion volume chart for sentiment tracking.
  • Discovering online conversations and engaging with your audience.
  • Setting alerts, data export, and result filtering for valuable insights.
  • Combining social listening, brand tracking, and data monitoring.
  • Checking social media KPIs and measuring performance.
  • Creating customizable reports tailored to your needs.
  • Boosting virtual presence for brands.

Brand24: social media monitoring tool

However, you might be searching for Brand24 alternatives. Here are some suggestions:

Tool #1: Mentionlytics

If you have been looking for Brand24 alternatives Mentionlytics is the tool for you. It helps both marketers and teams to track hashtags popularity, mentions, and keywords about what is important to you and your brand.

Mentionlytics dashboard, one of the brand24 alternatives

Mentionlytics customizable dashboard


Mentionlytics features

Try Mentionlytics for FREE

Monitoring and Insights:

  • Powerful Social Mention Tracker: to monitor every single time that somebody
  • Share of Voice: Measures your brand’s online presence relative to competitors
  • Highly-accurate sentiment analysis: interpret the sentiment scores with confident
  • 360° Monitoring: Monitor your brand’s mentions across the entire social media and web.
  • Competitor Monitoring: Stay informed about your competitors’ online activities and mentions.
  • Multilingual Data Generation: Gather data and insights in 24 languages to expand your global reach.
  • Marketing Leads and Topic Monitoring: Track marketing leads and industry trends for strategic decision-making.
  • Analytics Dashboard with Graphs and Analysis: Access comprehensive data analysis and insights through an intuitive dashboard.
Share of voice by Mentionlytics

Share of voice by Mentionlytics

Reputation Management and Engagement:

AI recommendations from SIA (Social Intelligence Advisor)

AI recommendations from SIA (Social Intelligence Advisor)


Reporting and Analysis:

  • Top Mentioner’s Report
  • Customizable Report Builder
  • Boolean Search for Mentions
Positive and Negative Tweet Samples from Mentionlytics

Mentionlytics Sentiment Analysis Report

Social Media Integration and Mobile Access:

  • Auto Publisher
  • Mobile Application
  • Integration with Hootsuite and Slack (Third-party Integration)

Mentionlytics pricing

  • Basic: $69/month
  • Essential: $139/month
  • Advanced: $249/month
  • Pro: $399/month
  • Agency/Enterprise: Book a demo!

You have the option to pay monthly or annually. The second option saves you 2 months from your total subscription.

Want to try ALL the premium features for free? Then better create your account now and enjoy two weeks of trial.

Try Mentionlytics for FREE

Tool #2: Mention

Mention is the second tool in our list of Brand24 Alternatives. It’s a social media listening tool that helps individuals and teams to better understand how their audience perceives them across the web and social media.

Mention: one of the brand24 alternatives

The tool is designed to assist in monitoring online conversations, providing insightful analytics regarding their position in the market, and measuring your brand’s impact.

Mention allows marketers to track conversations to ensure they have all information they need for their marketing strategies. Sharing content with online communities and building their audience base are some of the most important features of Mention.

All in all, monitoring, listening, and publishing are the three words that best depict Mention as a tool. You can discover trends, filter and analyze social media data, connect with your users, and so empower your online presence.

The tool also allows you to outline, schedule, and post on various channels.

Mention features

  • Data Management and Analysis
  • Social Media Management
  • Monitoring and Listening
  • Geographic Coverage
  • Media Channels
  • Reporting

Mention pricing

  • Solo: $49/month
  • Pro: $99/month
  • ProPlus: $179/month
  • Company: upon request

Bonus: Explore our selection of Mention Alternatives and Competitors.

Tool #3: Brandwatch

Our next Brand24 alternatives solution is pretty well-known. Brandwatch is a social media monitoring tool providing access to several data sources, apart from the same old demographics. Analyzing sentiment and social analytics are also part of the tool’s features.

A screenshot of Brandwatch's Homepage

Brandwatch’s Consumer Research collects social data to share valuable information with brands, track sentiment, and analyze their presence on social media. Brandwatch’s report analysis includes social media, blogs, forums, and news sites.

Marketers can look for data by using the search box, which includes text and image searches. Some of the main Brandwatch features are charting, categorization, and sentiment analysis.

The app is great for market research, discovering trends, and managing and monitoring a brand’s marketing performance and online presence.

Brandwatch features

  • Social Analytics
  • Platform Reporting
  • Monitoring & Listening
  • Reports & Dashboards
  • Data Management & Analysis

Brandwatch pricing

Brandwatch hasn’t provided pricing information.

Extra insight: Dive into these Brandwatch Alternatives and Competitors.

Tool #4: TalkWalker

TalkWalker is another alternative for Brand24 which is a social listening and analytics tool designed to help brands enhance their business credit and impact.

Talkwalker: one of the brand24 alternatives

TalkWalker comes along with its AI-powered feature; software that gathers numerous suggestions from customers finds what needs improvement, and makes the necessary so marketing teams can reassess their social media strategies and evolve their decision-making process, which is vital for the company’s well-being.

On that note, TalkWalker gives brands access to social intelligence and consumer intelligence data in real time, allowing them to form a holistic view of how brand management and discovering industry trends works.

Talkwalker features

  • Reports & Dashboards
  • Social Analytics
  • Platform Monitoring
  • Monitoring & Listening
  • Data Management & Analysis

Talkwalker pricing

Pricing information is available upon request.

Bonus: We’ve compiled a roster of Talkwalker Alternatives and Competitors.

Tool #5: Sprout Social

Sprout Social is another great alternative to Brand24. This social media management platform tries to improve client relations, streamline workflows, form collaborations, and translate social media data into actionable insights.

SproutSocial: one of the alternatives to brand24

Sprout Social is easy-to-use and indicated for posting, social listening, review monitoring, analyzing metrics, analytics, and APIs with a high ROI and user adoption.

Brands can discover influencers, trends, and marketing leads, connect with their followers and understand their preferences while building up their marketing campaigns.

The tool allows brands to approach a new audience; managing, scheduling, and publishing posts is the way to keep your followers engaged.

Social Sprout helps you form better decisions derived from data analytics. The tool’s features make Sprout Social one of the most successful Brand24 alternatives.

Sprout Social features

  • Calendar Management
  • Automated Publishing
  • Campaign Analytics
  • Audience Targeting
  • Brand Tracking

Sprout Social pricing

  • Standard $249/month (each additional user +$199/mo)
  • Professional $399/month (each additional user +$299/mo)
  • Advanced $449/month (each additional user +$349/mo)

Bonus: Discover a list of Sprout Social Alternatives and Competitors.

Tool #6: Hootsuite

The next tool in our list of Brand24 Alternatives is Hootsuite, which is a social media listening tool that assists marketing teams and agencies in enhancing their online presence, making stronger connections with their users, and reaching thought leaders by integrating social consistency.

Hootsuite: one of the alternatives to brand24

Hootsuite helps you with scheduling social media posts, monitoring organic as well as paid content, tracking online conversations about your brand, and getting audience insights to make it easier for you to form business decisions.

You can also check the recommended days and times for publishing your posts that will improve audience engagement and website traffic.

Keep in mind that results filtering, according to keywords or locations is also an option.

The tool monitors online conversations offered in multiple languages and helps brands keep track of everything that’s going on in the world concerning social media and content marketing.

Hootsuite features

  • Social media channel management
  • Social media scheduling
  • Reporting and analytics
  • Content management
  • Brand monitoring

Hootsuite pricing

  • Professional: $99/month
  • Team: $249/month
  • Enterprise: Custom offers after contact

Tool #7: Meltwater

Meltwater is another Brand24 alternative that specializes in finding solutions for a better decision-making process. Meltwater has tools that assist teams and individuals in engaging, posting, and monitoring social media and news from a single monitoring platform.

Meltwater, one of the Brand24 alternatives

Meltwater allows you to find leads, pay attention to social conversations, and measure and report campaigns’ impact. Managing, creating, and scheduling content while monitoring reviews all in one single dashboard are features that make the tool stand out.

The tool focuses on social listening, salesforce, media monitoring, and intelligence that provide actionable audience insights. Don’t forget engaging and influencing, which comes along with publishing on social media, measuring media engagement, and streamlining marketing campaigns.

On that account, Meltwater allows you to distribute newsletters, create alerts and customizable reports, and analyze metrics and analytics.

Meltwater features

  • Social Media Management
  • Competitive Analysis
  • Brand Management
  • Market Research
  • Media Relations

Meltwater pricing

Meltwater has not provided pricing information.

Bonus: Check out our list of Meltwater Competitors and Alternatives.

Tool #8: Keyhole

The next solution for Brand24 alternatives is Keyhole. It’s a social scheduling tool that helps with tracking, evaluating, and evolving social media strategies.

The tool’s services are centered around social listening, analytics, finding influencers, and improving social media marketing efforts.

A sceenshot of Keyhole's homepage

The dashboard is user-friendly and allows you to create customized reports. With the tool’s influencer metrics companies can analyze their audience and more precisely the strongest supporters who use hashtags when engaging in online conversations about a brand.

Reaching out and filtering influencers according to geo-location and keywords, assists with increasing influencer and engagement ROI, exposure, and engagement rankings.

Keyhole has also a necessary analytics tool for a better understanding of social conversations and customers’ preferences.

Keyhole features

  • Social Analytics
  • Monitoring & Listening
  • Profile & Competitor Analysis
  • Hashtag Tracking & Analytics
  • Influencer Tracking & Analytics

Keyhole pricing

  • SMB & Freelancers: $99/month
  • Corporate: $299/month
  • Agency: $599/month

Tool #9: eClincher

eClincher is a user-friendly Brand24 Alternative and social media management software aiming to help brands grow their audience base and efficiently manage their online reputation on various social networks.

A screenshot of one of the best Brand24 alternatives, the homepage of eClincher

eClincher simplifies content management by allowing one-time publishing and recycling, along with an RSS feature for blog posts.

Its visual calendar includes link shortening, images, GIFs, and videos, while keyword searches enable article sharing. eClincher’s Social Inbox consolidates interactions, such as tweets, comments, and mentions, for efficient brand monitoring and audience engagement.

Additionally, it offers influencer search, analytics tools, custom reports, and other features for enhanced social media management.

eClincher features

  • Publisher & Visual Calendar
  • Team & Client Collaboration
  • Analytics Dashboard
  • Social Inbox
  • Automation

eClincher pricing

  • Basic: $65/month
  • Premier: $175/month
  • Agency: $425/month

Tool #10: BuzzSumo

BuzzSumo is another popular choice for Brand24 alternatives. This content marketing tool specializes in social media content management and analyzing performance insights.

Finding influencers and what’s trending in the market while analyzing content, setting alerts to receive instant notifications, and messaging are some of the main features of BuzzSumo.

A screenshot of BuzzSumo's homepage

The tool is easy and simple to use for discovering trends, understanding the audience, and monitoring online presence by collecting social engagements and articles, and integrating them into the search app.

Creating appealing content is essential for keeping your audience engaged, and reaching high engagement rates and impressions.

On that note, BuzzSumo is centered around monitoring, mentions, competition, and industry updates. Alerts setting ensures you don’t get lost in the avalanche of events and social media news.

BuzzSumo features

  • Monitoring & Listening
  • Reports & Dashboards
  • Competitor intelligence
  • Influencer marketing
  • Social Analytics
  • Crisis alert

BuzzSumo pricing

  • Content creation: $199/month
  • PR & Comms: $299/month
  • Suite: $499/month
  • Enterprise: $999/month

Tool #11: Emplifi (SocialBakers)

Emplifi (formerly SocialBakers) is a comprehensive social media management solution designed to streamline brand management, optimize content, and facilitate team collaboration.

It offers cross-channel publishing for Facebook, Instagram, LinkedIn, Pinterest, and Twitter, enhancing social media presence. Emplifi’s streamlined inbox simplifies online conversation management and community engagement.

It includes owned, paid, and earned media analysis for metrics, social reach, and content effectiveness, improving marketing strategies. Emplifi’s AI capabilities provide optimal posting recommendations, real-time notifications, and instant assistance for efficient social media management.

Emplifi features

  • Social listening and intelligence
  • Social media management
  • Scheduling and publishing
  • Community management
  • Social media analytics
  • Content management

Emplifi pricing

SocialBakers hasn’t provided pricing information.

Tool #12: BrandMentions

BrandMentions is our last suggestion for Brand24 alternatives. It’s a web and social listening tool that helps brands find every mention on the web, for example on social media, blogs, news, forums, and more, and monitor their online presence.

The tool allows you to manage social media profiles and sources to measure and analyze the sentiment of online conversations.

A screenshot of one of the best Brand24 alternatives, the homepage of BrandMentions

With BrandMentions you can stay updated about everything that’s going on in your industry and set real-time alerts that come straight to your inbox.

Getting to know your customer’s preferences, and what they find interesting, and creating services or products that meet their expectations are some of the best ways to promote your business activity.

The tool provides insights into your competitors and their actions and helps you identify the negative sentiment from the positive one. Tracking conversations and mentions about what is being said online is a great way to prevent potential crises and manage your brand’s reputation in the best way possible.

BrandMentions features

  • Reputation Management
  • Business Intelligence
  • Competitor Spying
  • Data Management
  • Media Monitoring
  • Brand Monitoring

BrandMentions pricing

  • Growing: $99/month
  • Company: $299/month
  • Enterprise/Agency: $499/month

Now Over to You

All in all, using social listening tools for monitoring your online presence has great benefits for your overall position in the market and these Brand24 alternatives can help you get started.

Although, finding the right tool is time-consuming; you need to analyze several tools, take into consideration their features, the goals you want to achieve, and of course pricing packages.

If you want try one of the best alternatives of Brand24, try ALL the premium features of Mentionlytics in your FREE trial.

Try Mentionlytics for FREE

Vasiliki Kati

About Vasiliki Kati

An enthusiastic person who loves working in international teams. Vasiliki is a junior content writer at Mentionlytics, passionate about marketing communications and languages.